CV

Professional Summary

A results-driven Digital Marketer with 3+ years of experience in Social Media Marketing, Meme marketing, Organic Lead Generation, E-mail Marketing, Content Marketing, and successful event coordination with B2B and B2C companies. My commitment to innovative marketing practices sets me apart in a rapidly evolving digital landscape. I have conducted extensive research projects, gained valuable insights and learned to think critically. I enjoy working on new and challenging projects while learning new skills and tools.

I am eager to contribute my expertise and collaborate with like-minded professionals to continue driving impactful digital marketing campaigns and fostering strong brand relationships.

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Skills

Marketing Strategy Social Media Marketing Campaign Management Events Management Market Research E-mail Marketing GTM Strategy

Work Experience

Sept'2023- Present

Digital Marketing Lead Initializ.ai

Social Media Insights

Transformed LinkedIn organic achieving a 509% growth from 5,000 to 30,487 impressions.
Drove a monthly influx of 1046 unique users, marking a 122% increase with targeted social strategies.
Optimized YouTube, resulting in a significant traffic surge and heightened engagement metrics.
Executed a proactive, social media content calendar, managing all phases of digital marketing initiatives from concept through delivery and optimization with Hubspot, Buffer
Crafted 100+ compelling, on-brand copy for posts, including 15 webinars, eBooks, whitepapers, newsletter, articles, checklists seamlessly amplifying the brand voice and resonating with the audience.
Engineered outreach strategies, contributing to a substantial 30% growth in social media presence and community building via Dischord & WhatApps

Email Campaign
Successfully launched 38+ email campaigns about products, services & events achieving a remarkable 20x increase in the waitlist with 50%+ OR
Design and wrote copies for email campaigns for a total database of 40k+. Expanded 3k+ new depositing customers in one month
Measure KPIs and track analytics to Present insightful reports on the effectiveness of each campaign via a marketing automation tool like Apollo, SenInGrid, SendInBlue

Product Launch Strategy & Event Management
Led a comprehensive Saas product launch, witnessing a 35% increase in pre-launch engagement and 25% post-launch conversions.
Coordinated successful online & offline meetups, including KubeDay and CloudNative, elevating PR efforts and generating leads.
Proactively engaged with industry partners and clients, amplifying the company's reach by an impressive 20%.
Performed competitor analysis for IT industry, deep-studied prevailing trends, analysed user needs & behavior, & strategized to optimize brand for better results
Conducted User Research and analysed the product features to design a better UX

Jan'21- Aug'23

Sr. Digital Marketing Associate Tsaaro

Increased LinkedIn organic monthly impression from 2.8K to 30K last month and that counts to 546% higher reach than the previous month.
Raised monthly click-through rate of social media organically by 994% & engagement rate of social media posts from 3.39% to 16.24%.
Experienced in developing marketing programs based on customer insight and marketing intelligence to deliver on Marketing ROI
Conducted research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing database.
Responsible for generating and serigating Organic Leads each day from Facebook, LinkedIn, Instagram.
Analyzed leads and worked for quality of lead

June'21- Sept'21

DIGITAL MARKETER DIGIDARTS MARKETING AGENCY

Responsible for marketing research, implemented, monitored and reported on client organic and inorganic search Campaigns, link building outreach, promoted blog on third-party platforms
Delivered quality content for SEO rich PR articles, newsletters, HR communications, social media copywriting, Digital Ads, case-study script writing, case-study ads

Contributed to remarketing campaigns and communication for the company, ideated social media campaigns and Ads

Nov'21- Dec'21

PUBLIC RELATION INTERN MULLEN LOWE LINTA

Assist with preparation of client communications and press materials, including press releases, media alerts, media pitches, collateral and mailers
Monitoring the press inbox daily, dealing reactively with any press requests and forwarding emails on the relevant departments/ agencies

June'21- Sept'21

Responsible for marketing research, implemented, monitored and reported on client organic and inorganic search Campaigns, link building outreach, promoted blog on third-party platforms
Delivered quality content for SEO rich PR articles, newsletters, HR communications, social media copywriting, Digital Ads, case-study script writing, case-study ads

Contributed to remarketing campaigns and communication for the company, ideated social media campaigns and Ads

DIGITAL MARKETER DIGIDARTS MARKETING AGENCY

Education

2021-2022

MBA MEDICAPS UNIVERSITY

Post Graduation in Master of Business Administration in Marketing & Finance with 94%

2014-2019

BA.LLB VAISHNAV INSTITUTE OF LAW

Graduated in Bachelor of Arts and Bachelor of Legislative Law with 70.5%

Interests

Proficient in Hootsuit, Hubspot, Google Analtyics, facebook Ads, Keyword Planner, Sparktoro
Certified in Digital Marketing, Google Analytics & Viral Marketing
Won the event ‘Picturesque’ conducted by Festember’20, Medi-Caps under audience’s choice category
Special mentions in the online event ‘Reel Deal’ conducted by the dance troupe Moonstone
Volunteered in a donation drive in the ‘Joy of Giving’ week at St Mary Champion School.